Thursday, June 5, 2008

Buffalo Trace


Bourbon
Purchase Price: $22
Place of Purchase: Warehouse - New York, NY
Rating: 8.0


I don’t know exactly why Ancient Age distillery had to be renamed The Buffalo Trace Trading Company or whatever it’s called now but the new moniker has always sounded a bit gimmicky to me--the kind group-think “brainstorming” that's given the world silly names like Bearing Point and Ambien. Okay, so buffaloes once used the distillery’s back yard as a thoroughfare, great. The name Ancient Age had tradition, gravitas, and an indisputably keen sense of alliteration. Buffalo Trace just sounds like a McMansion-studded subdivision outside of Charlotte, NC. As far as the bourbon itself goes, they are obviously serious about it since they’ve given it their flagship name, but I find it merely a solid and quite unspectacular sipper.

No comments: