Tuesday, September 16, 2008

Jameson


Irish Whiskey
Purchase Price: $23
Place of Purchase: Warehouse - New York, NY
Rating: 7.9


In the eternal struggle for the hearts and minds of serious drinkers there's always been a "Big Two" in the Irish Whiskey category. The players: Jameson and Bushmill's. I like (not love) both, but I've been leaning towards Bushmill's lately. Since every bar on earth carries them, often to the exclusion of every other Irish Whiskey, you're going to have to pick one as a "go to" drink if you like Irish Whiskey. I've learned my lesson after receiving dozens of quizzical looks and hundreds of outright "no's" over the years when asking bartenders if their place of employment carried Powers. Jameson's is certainly easy to drink, it's smooth and sweet but I have to dock it a notch for their overly chummy subway ad campaign that tries way too hard to be "one of us"--i.e. a New York subway commuter--and fails in every regard. Take a look at it and judge for yourself exactly how much it inspires you to run out and buy a case. In sum, I do drink Jameson fairly often, but always at the bars. At home, you'll more than likely find a bottle of Powers hanging around.

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