Bourbon
Purchase Price: $12
Place of Purchase: Somewhere in Nashville, TN
Rating: 7.8
The shock yellow label on this reminds me a bit of the way the old Jim Beam Rye labels looked before they switched to the ho-hum hue they use now—which is more like the color of your Dad’s faded Dockers. Old Charter is hardly a “sexy” name in the drinks biz, but it is one of the oldest. It was a brand I had heard of but never seen populating the shelves of New York liquor stores, so when I saw a bottle in a package store down in Tennessee, it was an easy call to grab it. The 12 dollar price tag certainly wasn’t discouraging me, either. At that price point, I was expecting an everyday “shot and a beer” type whiskey and that’s exactly what this is. At least the label is doing its part to set it apart from the pack. Otherwise, it’s just another in a long line of prosaic bourbons featuring the word “Old” in their name. They are legion.
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